Real Campaigns, Small Budgets
12 marketing ideas from 1,062 campaigns, and how to run them
Most small businesses start with the channel — "we should do Instagram" — and never fix the offer underneath. This book runs the other way round. It is about being clear on who you are for and what you sell before spending a dollar on reach, and then choosing one channel and doing it properly.
- Fix the offer before buying reach
- One channel, done properly, beats five done badly
- Every framework applied to a real small business, start to finish
- Pages
- 188
- Chapters
- 10
- Read time
- ~4h
- Language
- English
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$7.99
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Real Campaigns is written by Comperly Skills. Buying the e-book here supports the next one directly; buying on Amazon is welcome too, and Amazon keeps a share.
- PDF and EPUB, both DRM-free
- Positioning and offer worksheets
- A copy bank of openings and structures
- Free updates for as long as the book exists
E-book rises to $7.99 on 1 November 2026 · 32 days away
Read this if
- You run something small and marketing is one of the many hats you wear.
- You have posted consistently for months and it has not converted.
- You are about to spend money on ads and want to not waste it.
Do not read this if
- You want growth-hacking tricks. The tricks stopped working; the fundamentals did not.
- You have a large team and a brand agency.
- You are not willing to change the offer itself.
After reading
What you will be able to do
Write a positioning statement that makes a stranger understand you in one sentence.
Diagnose whether a marketing problem is really an offer problem — which it usually is.
Choose one channel on the basis of where your customers already are, not what is fashionable.
Write copy that sounds like a person, using AI for volume without it flattening your voice.
Read the four numbers that tell you whether marketing is working, and ignore the rest.
The full contents
10 chapters, 188 pages
Every chapter, and what you have at the end of it. Nothing here is behind the payment.
What this book does not promise
This block is on every book and course page and is never removed to make a page read better. It is what makes everything above it believable.
- This book cannot promise you customers or a return on ad spend.
- It will probably tell you to change your offer, which is more work than changing your posting schedule. That is the point of it.
- It is not a social media growth book. Follower count is discussed once, in the chapter about metrics that do not matter.
- The paid-advertising chapter is deliberately small. With a small budget, the offer and the message decide the result far more than the targeting does.