The Campaign Data Report
The numbers behind Real Campaigns, Small Budgets: 1,062 campaigns, what they cost and what came back
- Cost per lead by channel and budget band
- Which campaigns returned their spend, and which did not
- The same data the book’s twelve ideas were chosen from
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What is inside
3 chapters. Each one leaves you with something.
Every campaign in the study, grouped by channel and budget band, with the cost per lead and the return each one reported. It is the evidence; the book is the argument. Read it in your browser or download the PDF.
- Chapter 01
How the campaigns were collected
Where the 1,062 came from, what was counted and what was left out.
An honest sense of what the numbers can and cannot tell you.
- Chapter 02
Cost per lead, by channel
Every channel in the study, by budget band.
A table you can hold your own spend against.
- Chapter 03
What returned its spend
The campaigns that paid for themselves, and the pattern they share.
The pattern the book’s twelve ideas were picked from.
This is for you if
- You are about to spend money on marketing and want to see what real campaigns cost first.
- You run a small business or side project and every dollar of ad spend has to earn its place.
- Know roughly what a lead costs on each channel at a small budget, before spending anything.
An honest note
- You want the explanation. That is the book; this is the evidence.
- It is a data report, not a how-to. The how-to is Real Campaigns, Small Budgets.
- The campaigns are self-reported, and self-reported returns run optimistic. Chapter 1 says how much.
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